• 5515 Mills Civic Parkway, Suite #120, West Des Moines, Iowa 50266

About WineStyles Tasting Station

WineStyles Tasting Station was born out of the original WineStyles concept, which was founded in 2002 after a backyard barbecue blind tasting of wines proved the most popular were not the most expensive, but simply the bottles that tasted the best. As a result, WineStyles created a completely new category in the wine retail industry by empowering customers to choose wines based on taste, instead of varietal or region. The idea of taste carries over to WineStyles Tasting Station where every customer is encouraged to try, experience and learn about each of the products in-store before purchasing.

WineStyles® Tasting Station® offers guests a unique retail experience and warm ambiance that is reminiscent of an old-world wine cellar. Inside, customers are afforded the opportunity to Taste, Learn, and Enjoy® the best in wine, craft beer, fine chocolates, artisanal cheeses, and other gourmet items. Additionally, WineStyles Tasting Station features dozens of wines by the glass and a variety of gifts, accessories, customizable gift baskets, loyality reward program, beer, cheese and wine of the month clubs. To further enhance the experience, WineStyles Tasting Station also offers a variety of weekly tastings and special events.

As the largest wine boutique chain in the country, WineStyles Tasting Station is committed to delivering unmatched quality and customer service while continuing to build a community gathering place where food, drinks and friendship are celebrated in a “clubhouse" atmosphere.

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rich flavor profile styles concept
Styles Concept
Categorized by flavor profiles instead of varietals or regions, shoppers can quickly find their favorite taste with confidence and feel empowered to explore different "wine styles".
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Club Memberships
Wine and Beer Club monthly memberships provide customers with the experience of expanding their palate, as well as providing reoccurring revenue streams.
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Wine Retail
Retailing wines by the bottle or case, we focus on boutique wineries from around the world that provide excellent value between $10-$25 per bottle.
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Craft Beer Retail
Retailing craft beers by the bottle or 6-pack, we feature local, regional and international beers with different flavor profiles.
creaft beer, growler and cheese plate
By the Glass
Serving wine by-the-glass and craft beer by the pint, single bottle or growler, our “clubhouse” becomes a social gathering place in the evenings.
Pizza and wine
Small Plates Menu
Menu items include pizzettes, cheese plates and charcuterie boards that pair well with wine and beer. Also offering special dining events with local chefs and occasional Fondue nights.
Boot Camp wine tasting
Weekly Tastings
Weekly tastings promote our “clubhouse” atmosphere and experience. Educational classes, such as our Passport Tasting Series, Winery Spotlights, Tap Takeovers, drive opportunities for additional revenue.
ladies at winstyles wine tasting
Events Venue
Our “clubhouse” is the perfect venue for hosting fundraisers, charitable events, networking events, business meetings, birthday parties, celebrations or private events.
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Chocolate Retail
Gourmet chocolate truffles pair incredibly with wine, and offers additional revenue stream.
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Cheese Retail
Artisanal cheeses retailed in an open case, provides the perfect grab-n-go convenience for shoppers.
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Accessories Retail
Gift accessories are the perfect compliment to retail wine and beer sales. Great seasonal sales opportunities as holiday gifts, birthdays, or special occasions.
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Gift Baskets Retail
Custom built Gift Baskets make the perfect holiday or corporate gift. Customers can build their own baskets or we can design around any theme or budget.

Ready to Uncork Your Own Franchise

We’ll be with you every step of the way to help you build your business and achieve your goals. Use the link below to fill out our form and access more in-depth information on the WineStyles Tasting Station business. The form is completely confidential, free and represents no commitment.