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Training & Support
At WineStyles Tasting Station, we pride ourselves on customer service ensuring our customers have the best wine and beer experience in our stores. However, we’re equally passionate about making sure each and every franchisee thrives and has access to the tools and resources needed to grow and operate efficiently. That’s why, no matter where you are in your journey as a WineStyles Tasting Station franchisee, we are always going to be there to offer guidance, direction and support.
WineStyles Tasting Station Offers:
- Real estate site selection support
- In-house marketing, advertising, PR and social media experts
- Online asset management tools and access to customizable, system-wide marketing materials
- Field support team assigned to each franchisee to assist with business start-up and growth
- Corporate and on-site training programs designed to implement a standardized operating system
- Customized management software and financial administration tools
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WineStyles Tasting Station’s in-depth training program provides a strong foundation for its franchisees to ensure success and future development.
Franchisees receive comprehensive training in all aspects of owning and operating the business, including a week of on-site training at the WineStyles Tasting Station flagship store in West Des Moines, Iowa.
Additionally, franchisees will benefit from a management-training program and extensive creative marketing strategies to increase their bottom line.
Wine Program:
- Introduction to wine industry
- Wine education
- Access to exclusive brands
- Introduction to suppliers/distributors
- Wine Club program management
- Access to featured wineries
From signing the initial agreement to your Grand Opening, our dedicated team offers franchisees ongoing support to assist with financial analysis, operations evaluations and strategic planning.
Franchisees Also Benefit From:
- Online training webinars for new marketing initiatives and products
- Point-of-sale computer training
- Wine Club module
- Image and store signage support
- Supplier/distributor meetings and workshops
In addition to the initial In-Store Training, we also provide on going training and support through various resources and tools.
Operations:
- Operations manual
- POS guidelines
- Wine card database
- Best Practices
- Local support via Area Developers
- Ongoing conference calls & webinars
- Continuous access to corporate staff and guidance
- National WineStyles Tasting Station Convention, held annually for all franchisees
Products & Merchandising:
- Approved vendor list
- New accessories and product trends
- Established relationships with suppliers & vendors
- Volume purchasing discounts
- Seasonal promotions
Marketing:
- In-Store marketing and seasonal campaigns
- Email marketing platform
- Social media strategies
- Share best practices in industry and network
- Tasting sheets
- Marketing webinars